Alternative ways of powering industry and its impacts on both their processes and the environment. — Aluminum industry insiders often joke about the metal being solid electricity due to the high energy intensity that goes into producing it. Some may argue that the term comes from the aluminum formation process through electrolyzed alumina, though for now, we will stay with the former. Producing one tonne of…

How the world moves from one energy vector to the next and why we are departing from the prevailing substitution cycles. — In hindsight, technological evolution and even revolutions feel like a predictable sequence of events. It is as if every discovery and development along the way was designed to unlock the subsequent one until we could substitute an old way of getting something done for a new one. This applies to…

Incumbent power generators and supply chains hold the keys to the energy transition. Press releases often tell us that the future is about to change forever and is not looking back. They describe a future scenario that is often looked at in isolation and, therefore, is full of assumptions about…

During the last hundred years, the world experienced an explosion in population growth that we seldom seem to acknowledge and appreciate. Faster than at any other time in human history, we almost quadrupled the population in less than a hundred years, from 2 billion in 1930 to 7.8 …

Leapfrogging the adoption of new, green energy sources. — During the last years of the nineteenth century, a few thousand automobiles traveled on the roads across the United States. By the turn of the century, in 1900, multiple entrepreneurial manufacturers produced 4,192 cars, out of which 1,681 were steamers, 1,575 were electrics, and only 936 used internal combustion engines…

Making our role in the green hydrogen industry publicly available. — We’ve stated in previous posts that one of our keys to unlocking the chicken-and-egg dynamics affecting the green hydrogen evolution is developing a model that fosters collaboration by building trust and transparency. We’re now applying the same logic to our strategy. NewBalance Energy identifies, partners with, and supports the most…

Using the ups and downs of evolution in one’s favor — There is an old joke that works as a common denominator across disrupting forces in large and established industries: “A significant breakthrough is five years away and will always be.” This line reflects how hard it is to transform supply chains and, more so, how hard it is to build…

Decision-making, game theory and the art of building trust. — Let’s start by stating the obvious: We don’t have a magic formula for reversing established chicken-and-egg dynamics. The dilemma is not new to anyone by any means and happens every time each of two things appears to be necessary to the other, making it impossible to say which should come first. At…